Who Owns Cascade Dishwasher Detergent?

Cascade Dishwasher Detergent is a household name known for its effective cleaning power and convenience. But have you ever wondered who owns this popular brand? Let’s dive into the history and ownership of Cascade Dishwasher Detergent.

The Ownership of Cascade Dishwasher Detergent

Cascade Dishwasher Detergent is currently owned by Procter & Gamble (P&G). P&G is a multinational consumer goods corporation that owns various well-known brands, including Pampers, Vidal Sassoon, Metamucil, and Tide. Cascade has been a part of P&G’s product portfolio since its introduction to the automatic dishwashing market in 1953.

The Invention and Patent

Cascade Dishwasher Detergent was first established in the 1980s by chemist Dennis W. Weatherby, who worked for Procter & Gamble at the time. Weatherby led a team to create a new consumer product, which resulted in a lemon-scented, liquid dishwashing detergent that became an instant success. He developed a solution that used a category of dyes that could be used in products containing bleach without staining dishes or dishwasher interiors. Weatherby and his fellow inventor Brian J. Roselle received a U.S. patent for their “Automatic dishwasher detergent composition” on December 22, 1987.

Significant Milestones in Cascade’s History

Over the years, Cascade has experienced several significant milestones. For instance, Cascade entered the automatic dishwashing market in 1953, offering “spotless dishes” to the 4% of households with dishwashers at the time. The brand has continually innovated its products to improve dishwashing and reduce water consumption. Cascade was the first brand to create a detergent that allowed people to skip pre-rinsing dishes before loading them into the dishwasher.

Cascade’s current dominance in the market is also a significant milestone. The brand brings in $900 million in annual sales and controls two-thirds of the U.S. dishwasher detergent market.

Future Plans for Cascade Dishwasher Detergent

Procter & Gamble’s future plans for Cascade Dishwasher Detergent involve a strong focus on sustainability, product innovation, and eco-friendly manufacturing. The company is committed to reducing water consumption and advocating for responsible water usage. They have supported projects that will restore more than 338 million gallons of freshwater to rivers and wetlands across the United States.

As for product innovation, Cascade has a history of continually innovating its products to improve dishwashing and reduce water consumption. They were the first brand to create a detergent that allowed people to skip pre-rinsing dishes before loading them into the dishwasher. Most recently, they introduced Cascade Platinum ActionPacs, which have 50% more cleaning power.

In terms of eco-friendly manufacturing, Cascade is working on producing eco-friendly packaging made with 100% renewable or recyclable materials that have a low environmental impact. They are also committed to research and development into detergents that are even friendlier for people and the planet by reducing environmental impacts while increasing energy and resource conservation.

Conclusion

In conclusion, the ownership of Cascade Dishwasher Detergent by Procter & Gamble has allowed the brand to become a leader in the dishwasher detergent market. Through continual product innovation, a commitment to sustainability, and a focus on customer satisfaction, Cascade continues to provide high-quality products that meet the evolving needs of consumers.